The Lutheran World Federation – a communion of churches

The description of the LWF entails movement. The LWF has a long-standing history and deep roots. The shared journey of its member churches has led them to recognize and receive the gift of communion, and to envision their ongoing journey and witness into the future.

Connecting our roots and our Lutheran identity with our future and our shared purpose for holistic mission must be reflected in the visual expression of the LWF. “The Lutheran tradition is invited by its own best insights to be dynamic, self-critical, and open to the future.” (LWF strategy p. 8) Designing a visual identity for the LWF is about looking anew at how we can reconnect visually with our roots and identity, and show how these roots and identity are a foundation for our work and our shared purpose for the future.

For this reason, the new visual identity has retained the blue color as the one currently used, which also represents openness to heavenly joy and celebration, which begins now but must also be grasped in the hope that is not yet realized.